We designed and delivered a suite of graphic assets to support a national awareness campaign, ensuring a consistent, high-quality visual identity across all channels.

Working closely with campaign stakeholders, we developed a clear and accessible visual approach that could be used by hundreds of partner organisations across the UK. This included creating a flexible set of branded assets that could be easily adapted for different contexts, while maintaining a strong and recognisable campaign identity.

Our work covered a wide range of outputs, including a published report, social media graphics, digital toolkits, event materials and campaign branding, all designed to communicate key messages clearly and effectively to a broad audience.

A key focus was simplicity and usability. We ensured that assets were not only visually engaging, but also practical for partners to use — enabling organisations such as local authorities, housing providers and police forces to confidently deliver their own campaign activity while remaining aligned with the national campaign.

Through clear, consistent and accessible design, we helped create a unified campaign presence across multiple platforms and organisations.

Outcomes

• Designed a comprehensive suite of campaign assets for national use

• Enabled consistent delivery across hundreds of partner organisations

• Created adaptable assets for social media, events and digital platforms

• Strengthened the campaign’s visual identity and recognisability

• Supported a campaign reaching 20+ million people in one week