Crime and Policing Bill / APPG on ASB

ASB Awareness Week

Private Jet APD increase

socialise stakeholders, …. , ran consultations, prided report and recommendations for home office, consulted MPs, organised events …. Home Secretary in attendance ….

Case Study

Sector: Public policy

We supported a national campaign aimed at building political momentum for reform of the UK’s aviation taxation system, particularly the treatment of high-emission flights and private jets under Air Passenger Duty (APD).

Our approach combined policy engagement, public mobilisation and strategic communications to increase political pressure for reform. We worked with partners and sector experts to highlight the climate and fairness implications of the existing aviation tax system, helping to bring the issue into wider public and political debate.

Alongside this policy work, we mobilised supporters across the UK through targeted email campaigns and coordinated phone-banking, encouraging members of the public to contact decision-makers and demonstrate support for stronger action on aviation emissions.

To expand the reach of the campaign, we also worked with campaigners and digital creators to produce highly shareable online content explaining the issue and encouraging public engagement. A video produced as part of the campaign — created in collaboration with climate communicator Olly Frost — received millions of views online, significantly increasing public awareness of aviation taxation and climate fairness.

These efforts formed part of a wider push by civil society organisations advocating for reform of aviation taxation. During this period, the UK Government introduced an increase in Air Passenger Duty on private jets, a policy change that campaigners had long called for as part of a fairer approach to aviation emissions.

Outcomes

• Mobilised large numbers of supporters through email campaigns and phone-banking initiatives

• Built partnerships with campaigners and digital creators to expand public reach

• Digital campaign content achieving millions of views online

• Increased national awareness of aviation taxation and climate fairness

• Contributed to wider civil society momentum preceding the UK Government’s increase in APD on private jets

Case Study - need to read (haven’t yet)

Sector: Public policy

We led the strategic delivery of a national public affairs and communications campaign designed to strengthen political attention on anti-social behaviour (ASB) and support policy reform.

The campaign centred around Anti-Social Behaviour Awareness Week, a nationwide initiative bringing together local authorities, housing providers, police forces and community organisations to highlight the scale and impact of ASB and the need for stronger responses from policymakers.

Our work involved coordinating a large coalition of stakeholders across the community safety sector, including hundreds of housing providers, local authorities and policing bodies. Through this coalition, we were able to align messaging across the sector and significantly amplify the campaign’s visibility and policy relevance.

Alongside this sector mobilisation, we delivered targeted political engagement designed to ensure the issue remained high on the parliamentary agenda. This included engagement with MPs and ministers, participation in parliamentary events linked to the campaign, and close collaboration with parliamentarians involved in the All-Party Parliamentary Group (APPG) on Anti-Social Behaviour.

The campaign helped strengthen the evidence base and political momentum behind calls for improved support for victims of anti-social behaviour. This work formed part of wider parliamentary and policy discussions around community safety, including debates connected to legislation such as the Victims Bill and the Crime and Policing Bill, both of which addressed issues affecting victims and responses to anti-social behaviour.

A core part of the campaign’s success was its ability to combine political engagement with large-scale public awareness. Through coordinated communications and partnerships with national organisations, the campaign’s messaging reached more than 20 million people in one week, generating widespread public engagement and participation in local events across the UK.

By bringing together policymakers, practitioners and communities around a shared national campaign, we helped strengthen political focus on anti-social behaviour and ensure the experiences of victims remained visible in national policy discussions.

Outcomes

• Coordinated a nationwide coalition of community safety organisations, local authorities, housing providers and police forces

• Delivered a national campaign reaching 20+ million people in one week

• Supported engagement with MPs, ministers and parliamentarians through campaign-linked activity

• Contributed to parliamentary discussions through engagement linked to the APPG on Anti-Social Behaviour

• Helped maintain political momentum around anti-social behaviour during legislative debates including the Victims Bill and Crime and Policing Bill